Business to Business (B2B) - Videos
Internet social media is revolutionising the way communication is made between people. People usually purchase from people they can relate to, so it's essential to have the trigger ready to shoot for what matters - personalisation.
When we first met Alliance Packaging's fantastic team, we knew that personalisation was essential so the audience could connect with them first as a family-owned business and the wonderful, hard-working people they are.
This was our first video, and our challenge was to showcase packages put up to good use, linking products with clients.
After that, we create content consistently with videos for John, her sister Caroline, and the brilliant Laurence.
Who said that working with branded packaging wasn't exciting?