Social media is continually changing the way that we communicate and consume information.
The most successful brands are delivering content consistently through multiple social media channels. It comes as no surprise that with all the content that is posted across these channels, that visual content is more than 40 times more likely to get shared than all-text content.
Video is no exception. It is becoming an increasingly important part of the promotional artillery with 65% of companies considering it the most engaging communication channel for their audiences.
With that in mind, we had to bring Elio's passion into the videos making sure we deliver the most good looking pizza and their best angles to make it even more delicious.
We went for a dive with him following all the process, and the footage we managed to take was just - WOW.