Just as a business cultivates it's brand an artist, musician, Dj, CEO, entrepreneur, executive, consultant or otherwise – is well advised to set up a 'Personal Branding' strategy adapted to his or her ambitions.
Creating your brand, establish visibility, manage your online reputation and protect your digital identity is vital in this day and age and shouldn't be ever overlooked.
Personal branding is an ensemble of communication techniques, borrowed from company branding; we can also apply to a personal brand.
WHAT WE DO
MANAGEMENT & DESIGN
Authentic, Results Driven, and ROI focused
We take a different approach at HYPE Digital. We develop more than just brands, we build people into businesses. We develop messages that move people and personalities that serve people.
We are committed to building personal brands that showcase your speciality, spread your message, impact lives & leave a mark in the world.
We promise to build a brand so that you are seen as an expert & authority in your industry:
A Personal brand that people trust.
A Personal brand that generates revenue.
A Personal brand that attracts ideal clients & opportunities.
A Personal brand that stands out among the competition.
A Personal brand that you can be proud of.
"YOUR SMILE IS YOUR LOGO, YOUR PERSONALITY IS YOUR BUSINESS CARD, HOW YOU LEAVE OTHERS FEELING AFTER AN EXPERIENCE WITH YOU BECOMES YOUR TRADEMARK".
Tiago Williams | HYPE Digital Founder
HOW WE DO IT?
When you partner with HYPE for Personal Branding, we take care of everything. We create a custom big-picture strategy identifying your demographics, refining your message, and creating compelling and creative campaigns.
From there, we:
Brand Strategy and Positioning
Once your initial deposit's been paid, we’ll book your 6-8 week personal branding project into our calendars so you'll know exactly what's happening when.
You'll then receive a questionnaire and set of assessments to complete before our deep-dive, 2-hour Brand Strategy Session where we'll get to know you and what you want to be known for.
Brand Blueprint & Style Guide
Further to the information you’ve given us, we then do our own research to understand the audience you want to influence as well as the competition in your field.
Using all this data, we make a strategic decision about how to position your personal brand and develop a personalized Brand Blueprint Blueprint for you.
From your elevator pitch to the visual design elements (logo, colours, fonts) to your brand voice, this is the document that you (and any future marketing collaborators) can reference to ensure you stay on-brand.
Once you’ve had a chance to review our draft, we’ll meet to answer any questions you have about the choices we’ve made and taken your feedback on board before finalizing.
To create a compelling visual narrative that amplifies your written brand story, you will be treated to a fully-directed, half-day photoshoot (location/s TBD with you).
We will provide you with a tailormade image consultant photoshoot plan in advance, including a shot list and guidance on what outfits and props to bring so that you can feel fully prepared.
On the day, our experienced team will put you at ease, recommend poses and angles that look great, and guide you every step of the way.
Website Design & Social Media Development
We’ll integrate a selection of the best photos from your photoshoot, the visual design elements of your brand, along with the copy we’ve drafted and any articles you’ve chosen to write into a professional, state-of-the-art WIX /Shopify website.
Once you’ve had a chance to review your draft website, we’ll meet to answer any questions you have about the choices we’ve made and take your feedback on board before finalizing.
We’ll also prepare a directory with HD photos, short videos and other pieces of content so you are prepared to regular posts in all your social media platforms.
Once your final payment’s been made, we’ll meet to transfer ownership of the website to you, connecting your domain/url and making your website live (though it may take 24 to 72 hours for the changes to propagate throughout the web).
Our team is also happy to show you how you can easily make updates to your site going forward.
HYPE DIGITAL - PERSONAL BRAND
Creative, Effective and affordable branding plan for your personal brand.
Grow your Personal Brand with the full potential of HYPE Digital
“HYPE is a powerhouse when it comes to building a brand.
They created a brilliant logo and a cartoon around my social media persona.
It came out perfect!
I am so impressed that we will be working on other projects for both my restaurant and my brand.”
— Dario DiGiandomenico | Owner & Chef - Sicilian Delights