.png)
THE RAVEN BAR
Thriving gastropub through storytelling.
PROBLEM
The Raven faced the challenge of transitioning from a traditional pub to a gastropub, which promises to open new culinary delight and customer
satisfaction avenues.
With 80% of their customers coming through bookings, the shift required a significant adjustment in branding, quick replies to messages, and customer expectations.
They needed to communicate this evolution effectively, ensuring that the essence of what made The Raven unique remains at the heart of their brand.
SOLUTION
We recognized that The Raven's strength lay in the bar's soul and outstanding products.
We developed a content strategy that consistently showcased their most requested products: food, wine, and cocktails.
While we featured staff in some segments, the focus remained on the products that defined the gastropub experience.
We ensured the transition was seamless through constant communication, engaging content, and a sharp focus on their offerings.
This strategy has positioned The Raven as one of Cork City's busiest bars, with sold-out tables almost weekly—a testament to the power of consistent, product-focused content with a respected brand identity.
180%
INCREASE IN WEBSITE TRAFFIC
78%
BOOST IN SOCIAL MEDIA FOLLOWERS
87%
UPLIFT IN BOOKINGS
