THE SHELBOURNE BAR

Innovation Rooted in Authentic Identity

CHALLENGE

The Shelbourne Bar faced the challenge of balancing its iconic brand with the need for constant innovation.

With a team of staff who are not just employees but actors embodying the bar’s unique personality, the goal was to keep evolving while staying true to The Shelbourne’s soul.

Additionally, the bar needed a robust online presence, including a redesigned website to showcase and sell branded products like Morrigan Whiskey and other exclusive merchandise while seamlessly tying in its sub-brands, such as Shelby Dascher

(a beer created in partnership with Original 7).

SOLUTION

HYPE collaborated closely with The Shelbourne to ensure its evolution aligned with its essence.

We created a culture of creativity, empowering the staff to participate actively in the brand’s storytelling.

By consistently highlighting their photogenic charm and engaging personalities, we extracted the full potential of The Shelbourne’s unique identity.

We also rebuilt its website into a stunning online store, enhancing its functionality and design to spotlight branded products like Morrigan Whiskey and The Shelbourne’s exclusive merchandise.

Working with @franwalshcreative, we delivered captivating visuals and dynamic screen content throughout 2024, ensuring every touchpoint reflected the bar’s vibrant character.

The result is a cohesive and evolving brand experience that continues to captivate customers and preserve The Shelbourne Bar’s iconic soul.