Facebook and Instagram ads for Cork and Irish brands
Facebook, Instagram and TikTok ads built from the same monthly shoots that run your social media. Fresh creative, every month.
Most Cork businesses running Facebook or Instagram ads are either paying a specialist to burn budget on bad creative, or boosting the odd post from the back office at 10pm. The money ends up spent. The leads do not.
HYPE runs paid social for Irish brands as part of the monthly social media retainer. Ads come from the same on-location shoots that produce your organic feed, so the creative is fresh every month, the brand is consistent, and the ad does not look like an ad.
Who it's for
- Restaurants, pubs and bars who need foot traffic now, not next quarter.
- Retail, food and drink brands with a launch, a drop or a seasonal push behind them.
- Hospitality groups that need to fill rooms, seats or event tickets on a timeline.
- Businesses whose organic reach has flatlined and need paid distribution to reach new audiences.
What's included
- Ad account set-up on Meta (Facebook, Instagram) and TikTok, with proper tracking and conversions wired up from day one.
- Audience and placement strategy picked against your real buyers, not every ad surface the platforms offer.
- Monthly ad creative cut from HYPE's own on-location shoots. Not stock, not boosted posts. Made from our own shoots.
- Ongoing monitoring and iteration: ads tested weekly, winners scaled, losers killed before they burn budget.
- A monthly report in plain English: what worked, what we changed, what's next.
- Ad budget paid directly to Meta or TikTok on your card, so you see every euro and decide how much to spend.
How it works
- Kick-off. We agree the campaign goal: foot traffic, bookings, launch sell-through, follower growth, whichever matters this quarter.
- First shoot. The on-location shoot that produces your social feed also builds the creative library for the ads.
- Live and iterating. Ads go live inside the first fortnight. We test, scale and kill creative weekly.
- Monthly review. Report, numbers, honest read of what to do next month.
Recent work
Ad-specific results are confidential for most of our clients. The social-side wins the ads sit on top of:
- Five years with The Shelbourne Bar, HYPE's longest partnership. Film, social and ads under one roof.
- Over 200,000 views across The Elm Tree's socials in the two years since we took over the account.
- Best Use of Digital by a Start-Up at the Cork Digital Marketing Awards 2020, in HYPE's first year.
Pricing
Ads set-up, monitoring and reporting is included in the HYPE social media retainer at €2,700/month + VAT, on a six-month contract. The ad spend budget is paid separately, directly to Meta or TikTok, so you see every euro and decide how much to spend.
Why HYPE
- Ads cut from fresh content. The same monthly on-location shoot that produces your social feed builds the ad library. Nothing boosted, nothing stock.
- Social and ads under one roof. One brief, one creative direction, one invoice.
- Award-winning. Cork Digital Marketing Awards 2020, in our first year.
- A Cork team. No travel charges anywhere in County Cork.
- Every message answered within 24 hours.
- 22+ active clients across hospitality, leisure, retail, food, drink and property.
Paid social ads FAQ
Who pays the ad budget?
You do, directly to Meta or TikTok. Setting up, monitoring and reporting on your ads is included in the HYPE monthly fee. The ad spend itself sits on your own card so you see every euro and decide how much to invest.
Which platforms do you run ads on?
Meta (Facebook and Instagram) and TikTok. We focus the spend on the two or three placements where your customers actually convert, not spread thin across every ad surface.
How much should I spend on ads?
You decide. The ad budget is paid directly to Meta or TikTok on your own card, so you see every euro and change it whenever you want. We'll recommend a sensible starting number before you commit, based on the goal, your margin and the competition in your sector.
How quickly can we go live?
Usually within two weeks of signing. The first shoot delivers a creative library and we build the first ad set from that. Live ads from day one, iterated weekly.
What makes HYPE's ads different?
The creative. Most Cork businesses either boost organic posts or hand stock images to a specialist. HYPE's ads are cut from the same monthly on-location shoots your social feed runs on, so the ads look like your brand, not a template.