From the studio.
Thoughts on storytelling, brand, and the craft of content.
Ireland's EU Presidency Is a €10 Billion Tourism Bet. Is Your Business Ready?
Ireland holds the EU Council Presidency from July 2026. Tourism Ireland is targeting €10 billion in overseas revenue. Here's what hospitality brands must do now.
Read article
By the Time You Catch It, It's Already Dead.
Copying top-performing content buys reach, not clients. What Ehrenberg-Bass, the Cost of Dull research, Airbnb and Nike prove about trend-chasing and building formats you own.
Read article
Europe Didn't Ban Social Media. It Rationed Reach.
The AI Act is live, platforms are pre-complying with age rules, and AI content now carries an invisible watermark. What the new reach squeeze means for Irish businesses, and how to survive it.
Read article
Fame for the Room, Not the Pour.
Irish drinking is down a third and Meta and TikTok are throttling alcohol content. Why hotels, restaurants and bars should stop advertising drink in 2026 and start selling the room.
Read article
We Didn't Build HYPE for Social Media. We Built It for What Comes Next.
HYPE was never a social media agency. It was built for the age of AI-powered content.
Read article
What a Hospitality Marketing Agency Actually Does.
Most hospitality brands underinvest in marketing and overpay for the wrong things. Here's what a specialist agency should deliver.
Read article
Why every hospitality brand needs a film, not just a feed.
The restaurants winning 2026 aren't choosing between posting daily and telling a story. They're doing both — with one powering the other.
Read article
How HYPE Listing Studio makes property sell faster.
A development can be priced right, built well, and ready to sell, and still move slowly. Not because of the market — because of the pictures. Here's how the studio closes that gap.
Read article
The 3-week brand sprint: what we ship and why.
Strategy, identity, content, and launch — in 21 days. A look inside the framework HYPE uses to take businesses from invisible to unmissable.
Read article